Description
Google’s increasingly strict requirements for the websites it ranks has created the need for continuous website performance tuning and enhancements. Following all of Google’s rules is increasingly challenging, but the return is significant.
To optimize the performance of a website, an audit is recommended as a first and ongoing step. A website audit takes into account all the factors that influence a website’s success and establishes a measurable baseline for future initiatives.
A complete website audit includes five (5) steps, that are executed in the following order to ensure that the audit generates actionable results:
- Technical Audit
- On-Page SEO Audit
- Off-Page SEO Audit
- UX Audit
- Content & Funnel Audit
Each step contains diagnostic tests that determine the health of the website. Although a first website audit can take longer, things do get simpler with time. When the steps above are executed, a site will align with digital marketing best practices that will be much easier to sustain in the future.
Depending on the size of the site and the tech tools used, the initial audit might take longer to complete. After that, however, the site should perform optimally.
After the first audit, it’s a good idea to follow up every month to detect new issues. Once larger problems discovered in the initial audit have been addressed, a site can be maintained in the scope of one of Perimark’s website maintenance plans.
