Perimark Inc. is an American web analytics consultancy and web analytics agency headquartered in Denver, Colorado that provides continuous digital services to diverse industries.
The company’s core service combines evaluation, roadmapping, backlog development, delivery, and reporting. Perimark delivers its services utilizing proprietary products and a range of specialized plans that provide flexibility to clients depending on their real-time goals.
Perimark’s mission is to enable organizations to continuously adapt and thrive in a constantly changing digital landscape.
Perimark believes that technology shapes how people learn, communicate, and create, and is passionate about shaping products and services that help people focus on what they do best:
Be human.
the problem: “73.5% of organizations are not data-driven.”
Harvard Business Review
“83% of CEOs want a data-driven organization, but only 33% are comfortable questioning business KPIs and metrics.”
Tableau
“developers, marketers, and analysts will lose $3 trillion in productivity from work that is not data-driven in the next
10 years.”
Stripe, The Developer Coefficient
we work with organizations to
eliminate technical debt.
Technical debt describes what results when development teams take actions to expedite the delivery of a piece of functionality or a project which later needs to be refactored. In other words, it’s the result of prioritizing speedy delivery over perfect code.
and to turn
their data into
planned work.
Planned work can be defined as a technique used to foresee each step in a series of separate operations, with each step being taken at the right time and in the right place, while each operation is performed with maximum efficiency.
we believe
That technology shapes how people learn, communicate, and create, and are passionate about shaping products and services that help people focus on what they do best:
Be human.
our team drives digital success for 90+ accounts monthly.
At Perimark, we provide digital services to brands across industries, including, but not limited to, ecommerce, tech, consumer goods and services, retail, legal, healthcare, entertainment, and big construction. We also work closely with 501 (c) (3) organizations.
our clients empower us to focus on what we do best so they may do the same.
We work with our clients to make strategic sense of their data so that they can make informed decisions about their business.
Our team renders these services in the scope of tiered, monthly, no-contract membership plans that align with their goals.
our process includes
five steps:
1. Evaluation
2. Backlog
3. Roadmap
4. Delivery
5. Reporting
step 1. evaluation
Our Advanced Evaluation focuses on twelve (12) core areas of your digital presence, designed to give you a complete view.
Summary
Key points, successes, challenges, and goals.
Traffic
Top of funnel acquisition/channel.
Engagement
On-site activity and purchasing behavior.
Conversions
Metrics e.g. cost per lead, acquisition.
Business Impact
Pipeline generation, opportunities, rev., etc.
Device/Channel
Email, PPC, SEO, social, content.
Website + SEO
Metrics related to website performance.
Social Media
Social metrics and attribution/channel.
Email Marketing
Metrics e.g. list growth rate, open rate.
Paid Advertising
Paid advertising metrics, attribution.
Content
Engagement rates, content performance.
Insights
Ideas, opportunities, improvement areas.
step 2. backlog
The Backlog is a To-Do List for improving performance. While the Evaluation provides the raw set of items that need to be addressed in order to improve, the Backlog is the place where these items are translated into tasks that can be stored, prioritized and delivered.
Build
Generation of backlog.
Cost
Hrs/task assigned.
Prioritization
Tasks are prioritized.
Delivery
Tasks are scheduled.
step 3. roadmap
The Roadmap is built from the Backlog and includes Timeframes, Goals, Initiatives, Schedules, Activities, and Status Indicators to put you on track to hit your goals, initiatives, and plans.
Here is an example of a client’s Q1 roadmap:
Content
Marketing
Branding
Sales
step 4. delivery
Once tasks have been prioritized in the Backlog, they are moved for Delivery. You can have tasks delivered by Perimark, but you can also assign them to other 3rd party vendors or members of your team.
Tasks are tracked through the delivery process as follows:
Ready for Dev.
Task quoted and client approves.
Task In Progress
Resource(s) begin work on task.
Ready for Review
Client reviews and approves task.
Task Completed
Task is marked completed.
we are agile.
Agile is the continuous planning, testing, integration and feedback from the stakeholders or clients throughout the delivery lifecycle.
We use Agile to increase team involvement and continuously adapt to the changing environment.
our clients come from
all industries.
and we help them
complete missions.
missions completed
last month: 738
we are proud to
partner with the best.
